When analysing my pilot questionnaire in which I only used a sample of my questions to gather an understanding of who I need to be sending the main questionnaire out to, I realised there was a pattern of people that would read wedding magazines or even fill out my wedding survey. Out of all the people that answered my survey, only one was male proving that I was correct, my target audience being women, with the very off chance that a male would read them once in a blue moon.
The results for this question were just as I expected, with needing inspiration for your own wedding being the main purpose for the audience to read the magazine. This has allowed me to understand what sort of articles and pages to include in my website and magazine that captures the target audiences interest.
I wanted to make sure I was pitching my wedding magazines and sites to the right age band, I first considered this to be 25-35 but from the results I've gathered women in their 20's are most likely to read a wedding magazine. This means that I may have to alter my target audience to being slightly younger than expected.
I noticed that most wedding magazines were aimed at the middle class budgets and so considered breaking these stereotypes to slightly lower budgeted weddings to suit the needs of people living in my East midland Leicester area but it seems that the target audience would want to read about middle class budgeted weddings, proving me wrong to break the stereotypes.
I didn't have any expectations for this question but simply wanted to know where I'd pitch my magazine quality and price. I now know what price to advertise my magazine at.
No comments:
Post a Comment