Analysing final questionnaire

I reused some of the questions that were in the pilot questionnaire as it was only a sample of the real one anyway and I wanted to see if some of them worked before diving straight into a full blown questionnaire that people may not possibly answer. This is a repeated question and as before, there was only one man that took part in my questionnaire proving my theory of a female based audience for a wedding magazine.

Surprisingly, the majority of people that answered my questionnaire were of the age 40 or above, this could be due to airing the link on my mums Facebook page in which meet this age range. Despite this, there were still 15-35 year olds that answered my questionnaire proving that my target audience is pitched right, with the exceptions of older women also.

Another surprising result was most of the people that answered my questionnaire are already married. This instigates to me that they clicked on answering the questionnaire because they have had experience in reading wedding magazines in the past where as people that aren't yet married maybe don't quite have the desire yet to research into weddings just yet.

As expected; the main purpose people would purchase a wedding magazine for the reason of wanting inspiration for their own wedding. This tells me that my focus within my website and magazine needs to be on branding outfits, seeing venues and giving the information to the target audience to be able to plan their own wedding.

This question proves that my age theory that the 40 year olds taking part in my survey had previously read them, which from this question indicates it was in their 20's as this is when they thought women would start reading wedding magazines. This could be down to a lot of women getting engaged during their 20's as the average age for women to get married is 29.

From the responses I gathered in the questionnaire, women are prepared to pay between £2.50-£3.50 for a wedding magazine proving it to be needing a sophisticated approach to be worth its money and make up its value. This would suggest reaching out to middle class readers.

As anticipated, the target audience are mainly female but want to look into both male and female parts of the wedding, this could be due to women wanting to take control of aspects of the wedding as women are normally perceived weak and not decision makers by media platforms, this allows them to explore into their own choices abit more.

Again, as anticipated the target audience would want to see inspiration for their own weddings with information to back it al up; for example where to buy the item from etc. This makes he magazine both informative and an appealing media platform for my target audience to view and browse, a sense of the hypodermic needle theory takes place here as the information is being imported into the target audiences brains so they feel like they must have it.

This question was quite interesting to me as I was considering breaking out of the stereotype of a middle class wedding but after seeing these results, I think I have decided against it as I simply believe the magazine would not sell as well as if it did keep to the conventions of wedding magazines.

Just as I thought, the target audience would want to see a majority of images with text to back it all up and give information on the products etc that are included within the images. This would make it easier for the target audience to understand and explore themselves being visually informative and helpful to planning their own weddings which my target audience said would be the reason for them reading the magazine.

I already asked this question in my pilot questionnaire where one man answered that where as here all women did with no males, this just proves that the target audience is mainly women and should be focused towards women really. This can mean that male influence is within the magazine and doesn't limit it towards just women.

There was a varied number of answers to this in which first I was shocked at but then I realised that the answer would be purely based on the sexuality the reader is, as none were gay there wouldn't be a reason for this audience to read about gay marriages although the majority said they wouldn't mind reading about both.

As the main target audience is female, the slight majority would want to see a more feminine magazine although quite a lot said that a magazine that appealed to both sexes wouldn't put them off proving that I can alleviate slightly away from the strict girly approach.

This question has confirmed to me the important of images on a website as well as in a magazine and focusing an image or video at the top of my website pages will make it much more attractive to my target audience.

My impression when writing this question is that people would want to see the social media links clearly so that they could follow the sites but the outcome was that viewers feel like they would be able to research further into the brand with just the name, the likely hood is that this will lead them to the social media sites but the initial thought is the name; meaning I need to have a memorable brand.